Deze Zara-jas is zó populair, dat hij z’n eigen Instagram-account heeft

We weten allemaal dat als je bij een grote modeketen, de kans groot is dat je een keer iemand tegenkomt die hetzelfde item draagt als jij. Er is echter één jas van Zara die zó vaak te spotten is op straat, dat iemand besloot er een Instagram-account aan te wijden.

De jas in kwestie is een blauw-wit geruite jas met driekwart mouwen uit de huidige collectie van Zara. Nu zul je je vast afvragen hoe het kan dat de zusjes Alice, Frances en Emily Bray het idee kregen om een volledig Instagram-account beginnen speciaal voor deze jas. Het begon allemaal in een helaas maar al te herkenbare situatie:

“It all started at Chelsea Flower Show: ‘She’s wearing my coat’. ‘Which coat?’. ‘That coat’. And suddenly, everywhere. A blue and white printed coat worn by women all over London.”

En dus begonnen de twee elke keer dat ze iemand zagen met ‘de jas’ een foto te maken, en deze te delen op een Instagram-account met de hashtag #thatcoat.

“Everyone got enthusiastic — apparently I’m not the only one who enjoys taking creepy photos of people in the street,” vertelde Alice.

Zie hier een collectie van foto’s waardoor het lijkt alsof serieus iedereen deze jas van Zara lijkt te hebben.

#thatcoat is v sad about the #brangelina news. Why not cheer ourselves up with a trip to #Zara where #thatcoat is on #sale @zara ? #brexpitt

A photo posted by That Coat (@thatcoat) on

It's #Wednesday!! #thatcoat is taking in the sights in #Ghent – lucky thing! #international coat of #mystery #thatcoat #humpday #wednesday #style #workit #fashion #spotted #zara @zara

A photo posted by That Coat (@thatcoat) on

#thatcoat will not let its new found #fame go to its head. Here it is picking up some #organic #produce from the local #deli just like everyone else #thatcoat #zara #ootd #monday #dailymail #fashion

A photo posted by That Coat (@thatcoat) on

She's beauty and she's grace, she's #thatcoat showing us all how to #slay it on a #grey #mondaymorning #fashion #trendy #ootd #work #commute #london #septembet #zara @zara

A photo posted by That Coat (@thatcoat) on

#thatcoat keeping the next generation stylish, shopping for baby clothes in Peter Jones @johnlewisretail ??? #johnlewis #peterjones #zara

A photo posted by That Coat (@thatcoat) on

#thatcoat loves a #Saturday #stroll. Here it is working the transition from #summer to #autumn flawlessly. #thatcoat #ootd #LFW #fashion #ontrend #aw2016 #zara @zara ??

A photo posted by That Coat (@thatcoat) on

#thatcoat has been spied in #SanSebastian looking #chic as always AND busted sneaking out of #Zara with a #brandnew #purchase. Any guesses what it could be?! #thatcoat #summer #style #ootd #Spain #holidays #workit ??✨☀️?

A photo posted by That Coat (@thatcoat) on

#thatcoat is have tricky menu choices this eve #decisions #eatingout #restaurant #tuesday

A photo posted by That Coat (@thatcoat) on

#thatcoat on it's commute ??

A photo posted by That Coat (@thatcoat) on

#thatcoat

A photo posted by That Coat (@thatcoat) on

Word is spreading! Here is #thatcoat checking itself out on the #dailymail #femail #lunchtime #london #stylish #zara

A photo posted by That Coat (@thatcoat) on

#thatcoat uses its #Sunday wisely. Obviously browsing #Zara for it's next #purchase. #Zara #ootd #weekend #london #summer #sunshine #shopping #fashion

A photo posted by That Coat (@thatcoat) on

It's #Tuesday and #thatcoat is thrilled! Might have something to do with all the #icecream …. ? #Tuesday #London #LFW #yeswecan #commute #autumn #winteriscoming #winterstyle #warmbutstylish #streetstyle#workit #zara @zara #benandjerrys

A photo posted by That Coat (@thatcoat) on

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Teen Vogue

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Deze Zara-jas is zó populair, dat hij z’n eigen Instagram-account heeft
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