Emily Ratajkowski onder vuur door ongevoelig bijschrift bij foto

Model Emily Ratajkowski is wel bekend met vervelende commentaren, maar meestal gaan die over slut-shaming. Nu wordt haar Instagram-account overspoeld met negatieve comments om een andere reden.

Niet zo’n handig bijschrift

Emily is het nieuwe gezicht van haarverzorgingsmerk Kerastase. Bij de foto om dat aan te kondigen schreef ze de volgende tekst (waarschijnlijk geschreven door het merk): “Hair is a fundamental part of beauty, femininity and identity. So excited to announce that I am the new face of @kerastase_official!”

So excited to announce that I am the new face of @kerastase_official ! Welcome good hair days! Shot by @inezandvinoodh ✨ #Kerastase #KerastaseClub #sponsored

A post shared by Emily Ratajkowski (@emrata) on

Veel van haar fans waren minder excited, omdat haar bijschrift beledigend was voor mensen die geen haar meer hebben door ziekte of chemotherapie.

Hair doesn’t define beauty and identity

Iemand schreef: “Some people have hair pulling disorders, cancer, or other reasons why they can’t / don’t want to grow their hair. Please be considerate to them. Beauty is skin deep.”

In een andere comment stond: “You clearly have never had a loved one go through chemo, hair doesn’t define beauty and identity.”

Een ander zei: “I lost all my hair to chemotherapy a few years ago. Hair does NOT make you beautiful. This is so narrow minded and disrespectful to people who are and have lost their hair and no choice due to illness.”

Contemplative ?

A post shared by Emily Ratajkowski (@emrata) on

Kerastase biedt excuses aan

Enkele uren nadat de negatieve comments binnen begonnen te stromen, veranderde Emily de caption in: “So excited to announce that I am the new face of @kerastase_official! Welcome good hair days!”

Kerastase bood zijn excuses aan voor de fout. In de Instagram-comments antwoordde het bedrijf: “Hello, we are deeply sorry about that, we didn’t want to cause any harm to anyone with the caption. Of course beauty is not defined by your hair, beauty is something more spiritual, beauty is an attitude coming from inside each of us. Our new muse, Emily, thinks that her hair is a way to express herself. As she said, ‘Everyone is uniquely beautiful in their own way’ and we agree. We apologise for the misunderstanding of our previous caption because it seems like we were making a one-way statement, forgetting the rest of the multiple variations of beauty. We honestly tell you we’re very sorry and thanks for your testimony because through it we are learning everyday.”

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Emily Ratajkowski onder vuur door ongevoelig bijschrift bij foto
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