Kim Kardashian reageert openhartig op de ophef over haar lingerielijn kimono

Onlangs bracht Kim Kardashian naar buiten dat ze haar eigen lingerielijn gaat starten. Het nieuws zorgde voor behoorlijk wat ophef, want met de merknaam ‘Kimono’ zou Kim doen aan culturele toe-eigening. In een interview met WSJ magazine reageert Kim op het voorval.

Kim Kardashians lingeriemerk Kimono

Eind juni plaatste Kim Kardashian een foto op Insatgram waarin ze haar gloednieuwe project aankondigde: ze begon haar eigen lingerielijn genaamd Kimono.
“Finally I can share with you guys this project that I have been developing for the last year.
I’ve been passionate about this for 15 years.
Kimono is my take on shapewear and solutions for women that actually work.”

Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS – 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft

2.8m Likes, 46.3k Comments – Kim Kardashian West (@kimkardashian) on Instagram: “Finally I can share with you guys this project that I have been developing for the last year. I’ve…”

Beschuldigingen van culturele toe-eigening

Niet lang daarna kwamen de beschuldigingen van culturele toe-eigening binnen. Kim zou de Japanse cultuur misbruiken voor haar eigen gewin. Een aantal dagen later plaatste Kim een nieuwe foto op Instagram waarin ze verklaarde te begrijpen dat ze de verkeerde naam had gekozen voor haar merk.
“When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.”

Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

3m Likes, 24.9k Comments – Kim Kardashian West (@kimkardashian) on Instagram: “Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been…”

Interview met WSJ

In een interview met Wall Street Journal Magazine is Kim eerlijk over de merknaam Kimono. Ze ziet in dat ze niet doordacht heeft gehandeld en snapt waarom mensen boos werden.
“I heard it, and it instantly clicked with me,” vertelt ze in het interview. “You would think we would have obviously thought it through a little bit deeper… I’m the first person to say, OK, of course, I can’t believe we didn’t think of this.”

Een nieuwe naam voor haar product heeft Kim nog niet bedacht, maar ze zijn ermee bezig. Wat er gebeurt met de producten die al zijn geproduceerd onder de merknaam Kimono? “Nothing will go to waste,” vertelt ze hierover. “That is my number one priority.”

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WSJ

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Kim Kardashian reageert openhartig op de ophef over haar lingerielijn kimono
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